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Channels to market, where to advertise a contract opportunity

For a commissioning manager that is new to staff development responsibilities knowing where they might source a new provider can be a bit of a minefield. Some organisations will have approved supplier lists. However when staff development initiatives are delegated down to line or functional managers, there often isn’t common knowledge of one particular list.

Each commissioning manager will be required to source and evaluate their own provision. It is my contention that the channel to market will influence the type of trainer within that channel and therefore direct the commissioning manager to choose the most appropriate.

I suggest there are five types of learning and development practitioner. These are:

  • Hobby: A trainer who does training to pass the time or generate a bit of pocket money
  • Jobbing: A trainer who does not do training as their main role and has another primary revenue source
  • Associate: A practitioner who delivers learning and development activities on behalf of a lead (training) company (as a freelancer)
  • Consulting: / Super Associate: A practitioner who consults, designs and delivers on behalf of a lead (training) company
  • Independent contractor / Direct: A practitioner that consults, designs and delivers to their own direct clients

Any of the above could be trading as a sole trader or as a company.

Hobby and Jobbing trainers are less likely to frequent learning and development networks. Hobby trainers are unlikely to frequent business networks. Conventional social networks; down the club, may be populated by practitioners from all operating models. Hobby trainers are less likely to be found on the business orientated social networks. Both Hobby and Jobbing trainers are found on personal social networks.

Membership networks are more likely to attract practitioners who operate a commercial business model. Purchasers have told me that they have stopped recruiting on the likes of LinkedIn, FaceBook and Gumtree because the calibre of applications they received were not sufficiently professional. TrainerBase and other membership sites are likely to deter Hobby and Jobbing trainers as they will not consider the cost of membership as part of a structured marketing strategy.

TrainerBase provides a service over and above;

  • the search facility and
  • the ability to post contract opportunities on the web site

The very nature of the articles on TrainerBase, that provide advice and guidance to purchasers of training, is based on a desire to ensure that the investment in learning and development services is rewarded with the objectives of that learning and development being met.

If you would like help with any form of solutions provision; plase feel free to email me.

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Peter Mayes

Peter Mayes. Peter Mayes is the founder and editor of TrainerBase; dedicated to helping business and other organisations find trainers and trainers find business. Contact details: Tel 07970 746077

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Contributor: Peter J Mayes

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