|Getting into your local media.|
|• Read, look and listen. If you – like your target audiences – consume your local media you will have a better idea of what they are interested in.
• Get to know your journalists and editors. Firstly, find out who they are. The simplest way is by looking and listening for journalists’ names in the various media (there may, for example, be a journalist who is especially interested in your area of activity: it’s worth contacting them. Get to know them: invite them to visit you (perhaps at your office or at a project); or meet them for lunch or coffee.
• Don’t ignore smaller media operations. Free newspapers, community newsletters, local magazines: even estate agents’ glossy mags – all have potential for you to reach your target audiences.
• Ask the local media’s advice. Simply ask them what sort of stories they are interested in – and which of your stories are likely to be of interest.
• Remember what the local media are there for: to reflect what’s going on locally, and to report local news. What are you doing that is of local interest?
• Remember to send them stories that they can use. They may well be interested in your new project that employs or involves local people, or a new innovation you’ve come up with, or just one of your people who’s done something remarkable…
• Produce effective press releases!
• Make sure to get your point across in your print and broadcast interviews!
|Contributor: Tony Hare @ http://www.tonyharecom.com|
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