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Message 4 of 6: Ainger Scanlon on 15/01/2009
I have lectured and trained in this area and have some ideas for activities that may be of interest to you (I am a great believer in sharing ideas so I wouldn’t expect anything in return). The best thing would be to chat on the phone if you like (email me at ainger (at) with details if you want to discuss ideas). If not here are a few thoughts:

Several sources that could be looked at:

• Geert Hofstede’s work on 5 cultural dimensions (Power distsnce, Indivualism/collectivism, Masculinity, Uncertainty Avoidance, Long term orientation) check out www.

• Trompenaar’s research into Universalism v/s Particularism, Individualism v/s Communitarianism , Neutral v/s Emotional , Specific v/s Diffuse, Achievement v/s Ascription (

• George Simon’s Eurodiversity – a game about doing business with other cultures

• Edgar Schein’s work on interpreting and understanding culture (e.g. organisational) in general and its effect on leadership and management styles

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