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22/10/2017

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Items in the Writing tips Category

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Why reading 'The Hitch Hiker's Guide to the Galaxy' will help develop a PR brain?

"It's an important and popular fact that things are not always what they seem. For instance, on the planet Earth, Man had always assumed that he was the most intelligent species occupying the plane...

      ...by Juliet Fay


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Views: 1182,  Added: 16/09/2011,  Rating: 4/5 (from 1 votes)

Why a few well chosen graphics will turn your report from dull to dazzling?

Have you ever been transported to another time and place by just a smell? It might be the fragrance of a rose or the sweet fug of apples cooking with cinnamon. For all the wonders of digital productio...

      ...by Juliet Fay


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Views: 1562,  Added: 16/09/2011,  Rating: 4/5 (from 2 votes)

Why building your email list is as important as promoting your products or services?

So you have your first e-news, e-zine or email campaign all worked out. After adding the final touches you hit send and out it goes to the 38 subscribers on your list. And don't you feel pleased with ...

      ...by Juliet Fay


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Views: 1285,  Added: 16/09/2011,  Rating: 4/5 (from 2 votes)

How style isn't just for fashionistas?

Imagine you're high above a business event commanding a birds eye view of all the delegates. Without hearing any words you instantly identify different 'types' of business people by their attire, b...

      ...by Juliet Fay


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Views: 1162,  Added: 16/09/2011,  Rating: 3/5 (from 2 votes)

Why using excessive punctuation in email subject lines can damage your email campaigns

We've all had those pushy sales calls where the sales rep just won't take no for an answer. Whether or not you buy, the call leaves you feeling bad and somehow tainted. No one likes that kind of appro...

      ...by Juliet Fay


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Views: 1218,  Added: 08/03/2011,  Rating: 3/5 (from 6 votes)

Why marketing matters more than production?

Imagine you are in a car speeding along the motorway with a boot full of freshly picked Spring cabbages heading for the market. All of a sudden the road vanishes. You screech to a halt and look over a...

      ...by Juliet Fay


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Views: 1171,  Added: 07/02/2011

How information overload has your customers running for the door?

Have you ever headed to a supermarket to buy pasta sauce and been faced with a hundred different types? You just want a simple pasta sauce and now you have to scan all those miles and miles of jars, a...

      ...by Juliet Fay


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Views: 1203,  Added: 07/02/2011

Why expecting the unexpected helps you write sales copy?

Every time I see a Learner Driver, I remember the words of my driving instructor. "Mirror, signal, manoeuvre" It was drummed into me, that I must always look in the mirror before I did anything....

      ...by Juliet Fay


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Views: 1192,  Added: 07/02/2011

Why eliminating weasel words will sharpen your copy?

Weasel words - they sound nasty don't they? Weasel words are those pesky interlopers that blunt your copy and prevent it from being the delightful, razor sharp communication that it can be. There a...

      ...by Juliet Fay


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Views: 1302,  Added: 07/02/2011,  Rating: 4/5 (from 5 votes)

How to create powerful headlines that hook your readers?

You have to think up headlines all the time. Headlines for web pages, headlines for e-newsletter articles, headlines for the subject line of your e-newsletters, headlines for letters, headlines for le...

      ...by Juliet Fay


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Views: 1259,  Added: 07/02/2011,  Rating: 4/5 (from 2 votes)

Why case studies connect with your readers at a deeper level?

"Once upon a time there were three bears and they lived in a little house in the woods..........." You know what's coming don't you? It's story time. How did you react? Did you relax, just...

      ...by Juliet Fay


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Views: 1362,  Added: 07/02/2011,  Rating: 4/5 (from 6 votes)

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