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Message 4 of 6: Joy Wilson on 24/10/2012
I had an interesting conversation with the lovely Jooli Atkins recently and much of what Michelle has written above echo's that conversation.

As many of you know I try to tackle issues of professionalism in the industry on my blog and while it gets lots of attention, its a sad fact that many purchasing decisions are made on day rate and not the ability to make a measurable difference. the "entertainer" Trainer commands a low day rate and gets ticks in all the right placed on the happy sheet and that is considered a job well done.

I am currently designing a new web site and trying to overcome the damaging title by which I am known "A Trainer". That title puts me amongst the "hobby trainers" and yet so much skill, knowledge and effort or expertise that goes into designing development that is strategically aligned, competency based and achieves recognition of an awarding body.

I must admit there are occasions when I consider going back into full time employment because I think these skills may be better valued in a strategy role within an organisation.

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